Eau d'Italie was launched in 2004 to celebrate the 50th anniversary of the iconic Sirenuse Hotel in beautiful Positano on the Amalfi coast, one of the most famous hotels in Italy and epitome of Italian luxury. Created by one of the daughters of the hotel founders and her husband, Eau d’Italie quickly travelled the world, the key to its success being a truly Italian ingredient: La Passione, that same burning passion that gave the world beauty and excellence in art, fashion and design. Eau d’Italie works with the greatest creators in the world – "noses", as they are called in the industry – and only uses top-grade materials, to create fragrances and body care products that are always contemporary, original and inspiring.